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Safety needs

These are the next set of needs humans would want to fulfill once the physical needs are met. Safety in physical terms is a non-issue for knowledge workers, as most work in air-conditioned offices. However, safety in terms of keeping your job is the new need. Losing one's job is not unknown in the Indian industry now, and there is a fairly large population of employees who would stay with their current job because they are comforted by the security that the organization provides. Safety is still a very prime need for most Indians, and that is why we see brand name companies being able to attract a lot of talent, while startups or mid-size companies struggle to hire and retain people.

There are other safety needs like financial safety that employees will seek via good and consistent compensation being paid. In the initial years of employment, the job-hopping is partly the financial safety needs being met and partly the esteem needs.

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